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How To Get Number 1 Spot In Google, Every Time, Guaranteed
 Category |
: Site Promotion |
 Times Read |
: 47 |
 Date |
: 16 March 2008 07:00 |
by: Mike Cheney
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Why do you want to get Number 1 in Google?
"Because its good to be there isnt it? It means my website is the best out there."
Well, no, it doesnt. Why do you really want to be Number 1 in Google?
"Well, everyone wants to be Number 1 dont they? If Im right at the top everyone will see my business and customers will come flooding to my website in their thousands."
They might. But it depends what youre top for. Have you thought what you would like to be top for in Google?
"My company, ABC Widgets Limited, comes top in Google when you type in ABC Widgets Limited. Thats pretty impressive isnt it?"
No, frankly, it is not. How many other websites do you think are competing for the phrase ABC Widgets Limited? There wont be very many unless there are others out there who share your company name. Why is being top for your company name any use?
"Because people looking for us on Google will find our website".
Big deal. You need to be found by the thousands of people already out there looking for what you provide that dont know your company name. They dont know what you look like. They dont know where youre based. They dont even know you exist! What sorts of search phrases do you think they will be typing in on Google?
"Phrases like widget suppliers, widget sales online and things like that?"
Yes - youve got it! But are you listed Number 1 on Google for phrases like that?
"No. Were nowhere to be seen Mike. I think Ive been patient enough with you though now answering your questions. Please will you reveal the secrets of getting Number 1 on Google?"
No, I wont.
"Why not?!"
3 Reasons Im Not Going To Reveal
Reason 1 - There Are No Insider Secrets
Getting a high listing on Google, or any other search engine, is a combination of hard work, having the right phrases on your website, having lots of great content on your website, having lots of other highly-ranked websites linking to you and having your website built in the right way. There are no short-cuts, no magic bullets and no insider-secrets.
Reason 2 - Getting Number 1 on Google Is The Tip Of The Website-Marketing-Iceberg
If you focus on getting Number 1 on Google and nothing else it will never happen. You need to focus on all the other elements I mentioned above and especially on developing reciprocal links with other relevant websites. Remember - the top website marketing experts in the world (who do nothing else but market websites day-in, day-out) only attract around 15% of their website visitors from search engines. This is not because their websites dont have a high ranking in the search engines (because they do and many of them will have that elusive Number 1 spot!) - its because they attract so much more traffic from other places such as directories, associates websites, reciprocal links etc.
Reason 3 - Its Too Dangerous
When you were a child how many times did you hear the following phrase?
"Dont put all your eggs in one basket"
And yet day after day I hear people asking how they can get top on Google. There are websites dedicated to the art. People become obsessive about it and many derive their entire livelihood from visitors they get from Google searches. The result? When Google makes a big change to how they rank the websites in their index (which they did in November last year and to a lesser extent in January this year) many of these Google-dependent businesses actually WENT UNDER. Thats right - bankrupted because of an over-night change made by the powers that be at Google Towers.
So yes - search engines, and Google in particular, should be an important part of your online marketing mix. But nothing more than that - just one small part of the bigger whole. Especially with recent rumblings from the likes of Yahoo! and Microsoft, who are queuing up to topple Googles throne, you would be wise to set your sights on achieving a medium profile on hundreds of websites rather than a high profile on just one.
Mike Cheney
www.magnet4web.com
About The Author
You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of 47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
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