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"Making Money, Not Excuses"
Making Money in 2002!So You Want to Make Some Money This Year?Webmasters and small business owners who are lured online by thetremendous profit potential are often overwhelmed by the enormousamount of information they have to sift through, especially ifthey are trying to maintain their web site as well as market itand provide some customer service!Arghh!!!!!========================How Do You Eat An Elephant?========================One bite at a time!That is how you have to manage your online business as well!Whether you are lucky enough to only be responsible for a singletask, or if you wear all the hats you need to set clear cut goalsand attack them one at a time.It is easy to become swamped these days, it is hard to focus whenyou are up to your knees in crocodiles!=====================Stop What You Are Doing!=====================You may be the most organized person, or the most self motivated(or not) but if you dont have something concrete to keep yougoing eventually the ship will flounder!Take a moment to sit down and evaluate your business objectively.1. Look at your expenses.Decide what is absolutely necessary, Millions of dollars arewasted unnecessarily every year in expensive domain registrars,inflated hosting costs, useless software and ineffectivemarketing.Be serious about your return on investment for every dollar youspend.2. Look at your revenue.How do you make your money? What can be done to improve theproduct or service? Are you diversified? Can you add additionalrevenue streams?Set some revenue goals. How much do you want to make this year?Break it down into monthly, weekly and daily figures.How much do you have to sell or what do you need to do to meetthat number?Lay it all out for the next 365 days and go ahead full speed,dont let anything stop you and youll be amazed where you endup!=============================Thats Right, Create an Action Plan!=============================Take your revenue and expense information and put it together.You will not succeed without a clear cut plan of action withdaily, weekly and monthly goals. Set your goals in concrete, postthem where you can see them every day, next to the computer, onthe fridge, whatever it takes!Take the time to do it properly, just once.Do yourself a favor. Prove you are one of the fittest, destinedto survive online!Make some money in 2002!Happy Marketing!Mike BeriaultEditor, Surf22Questions?Send me an email: mike@surf22.com About the Author Mike Beriault has been making his living through sales and marketing online since 1996. Now hes helping other webmasters make their web sites profitable. Contact him for a free analysis at the Internet Marketing resource center, http://www.surf22.com or sign up for his free marketing newsletter by sending a blank email to subscribe@surf22.com
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