Search
Most Popular Articles
- Discussion of the Human Body Defense System
- The story of the 12 animals zodiac in China
- How to Balance Your Body to Get Pregnant
- Eating Junk Food -- The Hidden Price
- How To Stop Your Cat Scratching - Get Rid Of Those Fleas
- Ski Boots -- Testing 1, 2, 3
- Wear it Up or Wear it Down?
- Cat Care, Cat Products and Cat Diseases
- Choosing a Cell Phone
- Artificial Satellite Types
4 Huge Web Design Errors That Are Costing You Business Online
 Category |
: Web Development |
 Times Read |
: 70 |
 Date |
: 29 January 2008 20:52 |
Business people: the point of your website is to getbusiness, make money. Is your faulty web design sabotaging these crucial objectives?Lets take a quick look at what a profitable website MUSTcontain. Then compare this to what youve actually got.#1: Your website must focus on capturing email addressesMost people dont buy the first time they learn about something,even something they like. Thats why the #1 objective of yourwebsite MUST be to capture the all-important prospect emailaddress. When youve got this information, youve got what you need tofollow-up, stay in touch, and keep building your relationshipwith this prospect, so you get the sale.Because this objective is soooo important you should make itimportant with flash design. For an example, click herehttp://www.internetmarketbiz.com This smart owner is building his all-important email list by making the acquisition of prospectemail his #1 priority using eye-popping flash! Or visit thisincredible illustration of how to capture e-mail details using flash:http://www.dreamcruises4u.com/#2 Stuffing your home page with way too much informationThe objective of your home page should be to channel people towhere you want them to go. Unfortunately, the amateur webdesigner who thinks "more is better" overloads the home page,reasoning that the prospect will take her time to read througheverything until she finds what she wants. Unfortunately,this is a fundamental misunderstanding of how people use the net.What people want is a site that immediately directs them to whattheyre looking for. They dont want to wade through an extra word --not even one. They want quickly to know what youve got and whatthey have to do to get it. Your home page, therefore, should providea series of easy directional signals. For an example, visithttp://www.worldprofit.com This is a multi-million dollar company,but look how few words they use to capture the visitors attentionand direct him. A prospect visiting this site wastes no time!#3 Loading the site with slow-loading graphicsThe Internet is about getting information fast. When you slow downthe process, you sabotage your own marketing. One of the ways peopleslow it down is by loading their website with slow-loading graphics.Every second your prospect has to wait his impatience and frustrationbuild... and that is NEVER good for business.Use graphics by all means but use graphics which are fast loadingand which highlight, emphasize and reinforce your client-centeredmessage. Again, look at the simple, fast-loading graphics athttp://www.worldprofit.com#4 No attempt to discern what the prospect wantsMost websites are about the owners of those sites. They are egotistical, making the prospect work to discover what that owner has that will benefit him. The extent to which you make it difficult for the prospect to know what youve got and how shell be better off using what youre selling is the extent to which youre killing your sales.Instead, you should take every opportunity to ascertain just whatthe prospect wants. How can you find out? Use a questionnaire like theone youll find at http://www.homebizedge.com A questionnaire likethis gives the prospect the opportunity to tell you what she wants, sothat you can respond with just the appropriate information.
About the Author
Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. athttp://www.worldprofit.com To subscribe FREE to his online business-building newsletters, go to http://www.worldprofit.com/ezinesFor his Sure-Fire Business Success Catalog, visit http://www.jeffreylant.com
Random Article 1 |
Random Article 2 |
With the continuous stiff competition among software companies over the production of top-notch graphic software applications to make the world of graphic designing more exciting and compelling, web designers and graphic professionals are the ones who get confused on the software that they are going
|
Anyone who has had a website for any length of time has alreadycome to the realization that to succeed, you need traffic, andto get traffic, unless you have some pretty deep pockets formore traditional forms of advertising, search engines are the mosteffective form of obtaining that traffic.The next
|
Random Article 3 |
Random Article 4 |
Want a border for your table, but dont want to use the standard border? Need a table cell outline? Heres how todo it.A SINGLE ROW, SINGLE COLUMN TABLEInsert a table with one row and one column. Make border equalzero. Set cellspacing to one. Set cellpadding to whatever youwant it to be.Choose a backg
|
Gertrude Stein insisted that a rose was a rose was a rose. And Iwill proclaim, right here, that boring is boring is boring.Youve probably heard (ad nauseum) that writing for the web iscompletely different than writing for print. Keep your copy asshort as possible. Dont use italics. Use shorter, simp
|