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Every trade has its secrets... those little knowntricks that are often easy to implement but known onlyto the `initiated few`. Does this ring some familiarbells... the master chef mixing in his secretingredients. Okay so for those website owners,webmasters and people in the e-business arena, hereare 5 `jealously guarded` secrets of the e-wiseman: 1. Most of you may be aware that when writingheadlines if you start it with a number say: 7 littleknown tricks... You can get your entry positioned atthe top in directories that use alphabetical listings.A lot of people know about this and have startedusing it, now how do you get above the numbers?. Tryenclosing your heading within quotation marks : "7little known tricks...". Yes this works.2. Often when you are surfing using those hitexchanges, a borderless window pops up - this hasno border, menu bars or buttons at all. Sometimes itmay even cover your entire screen including task barsleaving you no way to get out of it. It is simple :press `Alt plus F4` on your keyboard and you willbe free.3. How do you protect your email address from thosespammers who unleash the power of `spam spiders` robots that spider your website and capture youremail address... One way is to give a `big gap inyour email. Say if your email address is xyz@abcd.com,your html code will look like this: mailto:xyz@ab cd.com It will be split on two lines but it will workperfectly, hence a big gap appears in the onlineversion. 4. There are millions of websites out there, but onething is consistently missing...your `e-businesscard`. Do you think you would have survived for anyrespectable length of time offline without yourbusiness card?... or can you make an appreciableimpact online without it?5. If you are working on a shoestring budget , Youneed at least a ten fold return on each advertisingcent invested. Thus you need to know which ezines,newsletters etc you are getting your most responsesfrom.One way to do this is to use ad tracking servicesthat range from low cost to free but here your ownweb address or url does not get exposed and you missout on the branding that goes along with it;Another way is to use different auto-responders foreach advertising campaign here some prospects maybe scared stiff to respond considering the amount ofjunk mail we are all being bombarded with. Yet another way is to install site statistics on yourwebsite and for each advertising campaign use adifferent `campaign number` say if you choose campaigncodes ezine1, ezine2, ezine3 etc then your URLs foreach ad will be `http://www.snzeport.com?ezine1`or `http://www.snzeport.com?ezine2` and so on (Useyour own website address!). Here you simply log in toyour site tracking services and check the `visitentry page` you will know immediately where yourmaximum responses are coming from. A good sitemeter for this is http://www.sitemeter.com

About the Author

Shahnaz Rauf is The Editor of The Monster Twister aNewsletter helping ordinary web owners achieveextraordinary heights without losing their shirts.To Subscribemailto:themonstertwister-subscribe@snzeport.comOr visit her website at http://www.snzeport.com