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1. PROVIDE LOTS OF FREE CONTENTThe lure of the Internet is the promise of unlimitedinformation--for free. Information on any and everysubject known to man is accessible on the net.If you want to attract potential customers to your Website and you want to keep them coming back again andagain, then provide lots of useful, interesting, orentertaining content for your visitors.Of course, you want to make sure the type of content youprovide on your Web site is directly related to yourproduct or service. Otherwise, youll just be providingfree content without any potential for selling yourproducts or services to your visitors.2. UPDATE YOUR CONTENT OFTENIf you want to get your prospect list and your customerlist coming back to your site, your newsletter willhelp, but you have to give them a reason to come back.That reason will be fresh and interesting content onyour site. Putting new content on your site is a neverending process. Its not something you do once and thenforget about it.3. CHECK FOR DEAD LINKSIts very frustrating for Web site visitors to click ona link and find a Page Not Found message. Double checkyour page links and make sure there are no dead ones.4. ELIMINATE UNDER CONSTRUCTION PAGESYou see them all the time, and it is a real turn-off forWeb site visitors.Page Under Construction.If your page is not ready for your visitors, then dontput a link to it.Imagine opening a store and inviting people into one ofyour departments and then telling them that "Oh, uh,actually, this room is still under construction. Watchyour head on the way out."Many Search Engines wont list you if they find PageUnder Construction messages.Wait until your page is complete and then put it on yoursite.5. AVOID BANNER MANIAIf all you have on your Web site are advertising bannersand more advertising banners everywhere you look, peopleare not going to stay and they wont be coming back.Focus on what your visitors want -- interesting, fun,informative content.One or two ad banners may be okay, just dont overdo it.6. PROVIDE IN-DEPTH PRODUCT DESCRIPTION PAGESWe cant believe how many Web sites just provide thetitle of their products or services, one or twofeatures, and a price, and think that people are goingto then buy from that skimpy amount of information.You have to remember that your Web site visitors donthave the luxury of entering your place of business,picking up and examining your product, and asking youlots of questions about its features and benefits.The only thing they know on your Web site, is what youtell them. And when it comes to marketing, the more youtell, the more you sell!The more expensive the product or service, the more youmust tell.The myth that you can sell products from your Web sitewith just a picture, name and price destroys a lot ofWeb businesses. Dont let it destroy yours.

About the Author

Joe Gracia - Give to Get Marketinghttp://www.givetogetmarketing.com