Article Read. You Can Find All Kind of Articles

Home | Search Article

Search

-- All Categories --Auto and TrucksEducationFamilyFood and DrinkGadgets and GizmosHealthHobbiesHome ImprovementKids and TeensLegal MattersParentingPets and AnimalsRecreation and SportsSite PromotionTravel and LeisureWeb DevelopmentWomenWriting
Advanced Search

• Auto and Trucks
• Education
• Family
• Food and Drink
• Gadgets and Gizmos
• Health
• Hobbies
• Home Improvement
• Kids and Teens
• Legal Matters
• Parenting
• Pets and Animals
• Recreation and Sports
• Site Promotion
• Travel and Leisure
• Web Development
• Women
• Writing

---

It seems that everyones looking for better Search Engine rankings. If you have the right keywords, a high ranking can attract targeted traffic to your site. But how many of these visitors become customers and clients? Conversion-- not ranking-- is what pays the rent.Converting Visitors into ClientsSearch Engines, print ads, referrals, email newsletters, and links all play a role in an effective web marketing strategy. But once visitors arrive at your site, how do you go about persuading them to take the actions you want them to take? There are two main tools at your command: content and usability.Content CountsMake sure that your fundamental message is crystal clear to your visitors. Dont make them think. Provide answers to their most obvious questions and youll build your credibility.Good copywriting may be the single most important factor in raising your conversion levels. The text on your pages should speak to your visitors in an appropriate, consistent voice. And it should offer the right information at the right time.Support the personal and psychological variables of your potential clients. Some people want to read. But others prefer to see photographs and diagrams. Still other prospects may respond better when they hear your instructions (think about web audio).Provide the photographs and documents they need to evaluate your products and services. Make sure theyre really useful: not every picture is worth a thousand words. Use high-quality detail shots and enlargements to tell the full story.Usability CountsMake it easy for them to find what they want. Consider landing pages that are directly relevant to the Search terms they used to find your site. Visitors will quickly get that theyre in the right place and can begin to move along the conversion process: submit a form, contact a rep, or make a purchase.Plan for different visitor scenarios. Do you have a good understanding of the steps a typical visitor will take? Good navigation leads them through the conversion process with clear action steps. They should always know what to click on next to accomplish their goals.Dont overwhelm prospects with too many options. Eliminate extraneous information: links that distract from the conversion process, copy that doesnt really say anything, and graphics that serve no function. Yes, less IS more.Test the conversion process yourself. Fill out a form. Register for membership. Make a purchase from your own shop. If its not painless for you, it is going to be tough for anyone coming to your site for the first time. Heres the golden rule: keep it simple.Summing it upPut your efforts into improving your conversions. Think about it. Even a small increase in your conversion rate can make a big difference to your bottom line. Then you can go ahead and target more traffic.

About the Author

Barry Harrison is the author of "REDiTIPS" eMarketing Newsletter and a partner in Resolve Digital,Web Strategies for the Real World.Visit his site at http://www.resolvedigital.com oremail: barry@resolvedigital.com