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Converting Web Site Visitors Into Subscribers
 Category |
: Web Development |
 Times Read |
: 122 |
 Date |
: 01 August 2008 07:00 |
If you publish a newsletter or ezine, you should have a website geared towards getting more subscribers. This should be the sole purpose of this particular website.The first thing you should know is give yourprospective subscriber plenty of opportunitiesto sign up. Put a sign-up form on each page ofyour site. Make it highly visible as well. Putit at the top of each page where it cannot bemissed.You should include information on your sitethat will inspire return visits. It sometimestakes multiple visits to get a sign-up. Givethem some reason to return to your site.If you write articles, include them on yoursite. If you write an article a week, makesure that your visitor knows that you willhave a new article each Monday or whatever day it will be. Try to make it a routine.People are more likely to return if they know that they will find new material ona certain day each week.Include some type of resource page that hasuseful information for your visitors. Alwaysremember that your visitor is looking for useful information. If you provide it, he ismuch more likely to return to your site. The more times he visits, the better chancethat he will subscribe.Dont be afraid to use pop-ups on your site.Too many pop-ups can be detrimental to a site,but the fact is that a good pop-up can doamazing things for the amount of visitors youturn into subscribers.Here is the approach that has worked best forme. On your home page, put an exit pop-up. Offer a free ebook as an incentive to sign-upto your newsletter or ezine. If you have an ebook that you have written, this is a great chance to get more exposer. If you dont have one of your own, there are many that offer you the opportunity to brandyour own information into the book. I suggestyou find one of these and use it as a giftfor those who sign up from your pop-up.Many are still ignoring the productivity ofpop-ups. This one simple act has increased thepercentage of visitors who becomes subscribersby over 20%. You may not like pop-ups yourself but the fact is, used with taste, they work.There is a new program by Wes Blaylock that isquite effective at generating new sign ups. It involves the use of an exit pop-up as well. I would suggest using it on one of your other website pages. Use it on your second most visited page. This pop-up will offer your visitor the opportunity to sign-up to some of the top newsletters or ezines on the net. For eachtime this pop-up is seen by a visitor on yoursite, the opportunity to sign up to your site will appear on four other sites. This program has proved to be quite successful. You can check it out here. http://www.moneyforhire.com/subdriveThis is a twist on another method that canbe quite effective. Work out a joint venture with another publisher. When the visitor exitsyour site, he will receive a pop-up with an offer to join the other persons publication.Likewise, when a visitor leaves your jointventure partners site, the opportunity tojoin your publication will be offered.Do not be shy about asking your visitor tosign up to your publication. Be direct. Tellhim how you can help make his life easier.Tell him the benefits that your newsletter or ezine can provide.If he is leaving your website without signingup, give him another chance. This time offer him something free. This can be an ebook orsomething else that you choose. Try to makean offer that your visitor cannot refuse.When it comes to getting sign-ups, be persistent. Give your visitor numerous chances to sign up. Make it simple and make it beneficial to the visitor.
About the Author
Raymond Johnston Jr is the publisher of Money For Hire Ezine. Find the latest marketing trends, newest traffic programs and get free marketing courses. Subscribe by sending an email to mailto:moneyforhire@rapidreply.netYou need product resell rights to be successful online. Im almost giving them away. http://www.networkabc.com
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