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Do This One Thing to Quadruple Web Sales in Just One Month
 Category |
: Web Development |
 Times Read |
: 46 |
 Date |
: 12 June 2008 07:00 |
Spend time planning your Web site. Before you design a page orwrite a word, get a visual, and mental picture of your preferredaudience. Your visitors will spend up to 8 seconds on your homepage, so plan accordingly. Draw your specific audiencesattention with compelling headings that include benefits thatwill solve their problems. 1. Define your preferred audience. Picture them as you createyour home page. Create an audience profile including theirspecial needs and concerns. Make sure your Web site solves theirproblem, and it has a lot of information that will help yourvisitors.2. Make your home page simple and easy to read so itwill load fast and not make potential customers wait. Includebenefits and a few testimonials. Forget the large photos orspinning and flashing signs that distract. Put navigation bars(topics of other pages) on the side or top to lead your visitorsto different pages. You may name them: seminars, teleclasses,free articles, archived past eMagazines, products page,testimonials, and how to order page.3. Send an email survey to your potential buyers to skyrocketyour Web sales. Ask them, which titles and benefits would makeyou want to buy? From their feedback, make every word count onevery Web page. Dramatic headlines with specific benefits lurevisitors to read, then buy.One author changed his copy from "Money-Saving tips on CarBuying, Leasing, Repairs and Insurance Reduction Tips" to "Howto Buy a Car at $50 Over Dealer Cost." He discovered why hissurveyed customers bought it. More of them wanted to buy a newcar far more than the other benefits he offered. When he changedthe title, sales increased by over 300% in 48 hours. 4. Put a sales letter on your home page aimed at your majorproduct or service. Some experts write very long ones, others,like myself, write short copy. Check and test every part, everynavigation bar, and every link to see how it works. If you areselling a product or service, test your headline and your copy.Replace dull copy with passionate testimonials, even for yourezine. Be sure to research and include everything that will makeyour home page sing. Check out the site www.stopyourdivorce.com.Only one sales letter sold $300,000 in books this last year. 5. Check out all the rest of your site. A good tweak before yourguests arrive will bring you many more positive results. Checkyour headlines. Do they lead to a motivating story, rather thanright to your products? Check your offer. Did you include a freebonus report? Check your prices. Low cost isnt always best. Letyour products reflect your professional status. Check yourlayout--how you lead the prospect to your order page. Check yourordering process. Will your orders come back with properinformation on them? You may also want to test the use of color,typestyle, and copy. In fact, test everything you put out toyour Web site visitor. Friends and associates can be yourfriendly sounding board.6. Include a lot of content, and make it easy to reach. Yourvisitor should be able to click and receive your "gold" inseconds. At the end of each content piece, include a link toyour products, teleclasses, or services page. Each article maysteer your visitor to a different place.7. Dont worry about being high in the search engines. Justcreate a user-friendly, easy to navigate, site with meaningfulcontent and submit it manually to the search engines. You canget a list of submission links athttp://www.bytesworth.com/submit_urls.asp.You dont need thousands of hits a day on your Web site; youneed qualified buyers.
About the Author
Judy Cullins: author, publisher, book coach Teleclass and book:_Ten Non-techie Ways to Market Your Book Online_http://www.bookcoaching.com/teleclasses.shtml Subscribe to FREEezine "The Book Coach Says..." Email: Judy@bookcoaching.com
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