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Interactive Sites are More Successful than Boring Sites
 Category |
: Web Development |
 Times Read |
: 16 |
 Date |
: 16 May 2008 07:00 |
When the web was in its infancy, websites were a couple of columns oftext and color. Its been a long time since first generation web designand yet many people are content with their static andconsequentially boring websites.Many speak of flash as the "Media of the future". Let me be thefirst to enlighten you. It is the media of the present! Many companiesunderstood its benefits a long time ago and took their boring staticsites and made them exciting and dynamic with flash! Lets go one stepfurther and add interactivity. Note, you will need theflash 5 plugin to view the examples below. You may download it at http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash.When we look at flash and its function on the "Web", we often think itsimply animates objects and text and is limited as a dynamic media. Thefact of the matter is that every consecutive version of the softwareproduces new and exciting features that integrate dynamic andinteractive media together. My job is to discover these new featuresand I will discuss two of them with you now. The first is addingpassword-protected areas to your site. The second is adding interactive windows.A while ago, I had a client who wanted to sell reports on his website,but wanted the client to pay first before they are able to download.This is of course possible with advanced computer programming or, we canquickly do it with "actionscript" in flash. A small flash movie is createdwhere the client can access the downloadable reports only if they supplythe correct password. Also, personalized sections may be created for specificclients who may have advanced access.Visit http://www.worlddesignservices.com/cris/actionscript/password.htm andtry entering a variety of words. You will notice that nothing will happen unlessyou use the correct password, which is "me" or "you".Heres another example of application.You are a photographer and want to show your prints on the web, but youdont want every man, woman, and child taking them for free! Set up a passwordprotected flash movie, where the client can download the files only after you supplythe password to them. As I mentioned, you can have multiple sections as well.For example, one section is "animal prints" and another is "flowers ".The client will only be able to access the prints that you allow them to.We could swap photographic prints with audio files or screensavers.The possibilities are endless for this new method of interaction!Heres another way interactivity can add excitement and easeof use on your site. Lets say you have a lot of content.You need to put it in a small space. Interactivewindows are the solution. These windows can be dragged, collapsed, or totallydisappear! Studies show that nobody wants to scroll and scroll and scrolldown your web page. You may think that the world is curious to find outwhat is on the bottom of your page, but the simple truth is that they arenot. This is where using interactive window comes into play.Visit http://www.totalbiznow.com. Notice that we wanted to tell the audienceabout all the benefits of the newsletter and also add benefit rich contentto direct to the online form. You can see that with the other content onthe page that I was running out of room. The solution was simple. Withthe addition of two interactive windows, we could fit all of the importantcontent where we wanted it. Also, its possible to add as many windows as wanted,minimizing the site to a very small area, relying on user interactivity.With proper design, one can direct the web page viewer to the more important elements,and the ability for the user to interact with the web page will keep them interested.Visitors are also spared the frustrating and trivial task of continuous scrolling.What an exciting media! You can password protect your important files anduse interactive windows to manage them. At Worldprofit, weve been the prosfor over seven years, at integrating your crucial company marketingwith outstanding design and leading technology.Add some interaction to your site today!
About the Author
Cris Anderson is a member of theWorldprofit Design Team. Remember, your site must be appealing indesign AND make use of tested successful marketingtechniques. Let our expert design marketers work for you!Contact mailto:customerservice@worldprofit.com
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