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The goal of every good marketing campaign is to reach its "target market".Whether that be new or existing customers, entire or niche markets, topromote the company as a whole or a specific product; the measurement of amarketing campaigns success is how well the target market is reached. Andhow well the target market responds.Advertisers spend tremendous amounts of time, money, and effort determiningdemographics of target markets to best aim their ad campaigns. Sometimesmore market research is performed than the entire time the product beingprepared for market spent in research and development.Large market survey companies have evolved to assist advertisers in thisprocess. Many pay participants for their opinions to gain wide and validdata regarding responses to products and their advertising messages.At the same time, publishers, broadcasters, cable companies and a wholeother host of folks who sell advertising time or space perform similardemographic research to better assist advertisers in reaching their "targetmarkets". They note which shows are most watched, which columns are mostread, which drive times are most listened to. They record which populationsegments are receiving these audio, video, and printed messages.All this information is combined to provide a better opportunity foradvertisers to get their targeted marketing message to their target market.On the internet, there is an additional way to target your marketingmessage. The internet has changed numerous facets of the marketing world.Thanks to the speed with which information can be gathered and thenre-distributed, the internet has even changed the way we view marketinginformation. Whole new terms for marketing and advertising have evolved:spam, mass email, pop up and pop under windows, exit windows, bannerexchanges, and more. Do you notice that all these terms have a negativeconnotation to the internet user? Not so with the topic of todays article. is the development of advertising messages which aredisplayed to very targeted groups of internet users.First, you have to understand what a portal website is. Portals arewebpages that serve as mini-directories on very targeted subjects. Portalsmay be made up of specific groups of web sites who are paying for theiradvertising or listing on the portal site, or they may be made up of websites added by the portal owner because he or she felt they were of value toother internet users interested in the portals topic. Or they might bemade up of a combination of both.Portals do not attempt to catalogue the entire internet. Portals are muchlike the hub or center of a wagon wheel. They are a jumping off point forlinks or spokes to numerous web resources on a like subject.So what does that mean for the advertiser?Portal sites are very targeted sites to disseminate your marketing message.They are recognized as valuable resources to the demographic groups you aretrying to reach. They are ranked high in numerous search engines becausethey do a fantastic job of playing the link popularity game. They also areonly too happy to have you marketing within their walls.How do you market on a portal site?Very much the same way that you market on any internet web site. You canpurchase banner advertising or text links. You can provide valuable contentto the portal site and therefore often times get your marketing message outby way of a byline or a link free of charge. You can participate in thecommunity. You can sponsor contests or moderate forums or chat boards.Virtually anything you do on a relevant portal site will fall under thecategory of marketing. Because any way in which you make your presenceheard, seen, or felt you are reaching your target market.There are portal web sites for just about anything you could want.http://www.primmart.com is a portal site for primitive and rustic shopping.http://www.mommyportal.com is a portal site for mom business marketing.http://www.moneymakingmommy.com is a portal site for work at homeopportunities. http://www.wahm.com is a portal site for work at home momresources on everything under the sun. http://www.thenetworkforwomen.com isa portal site of all things of interest to women on the internet.http://www.i-Cop.org is a portal site for businesses on the internet whohave made an effort to police themselves and each other, providing internetshoppers and consumers with superior service every time. Even the categorypages within The Open Directory Project http://www.dmoz.com are in effectportal sites. A brand new portal site for moms doing business on theinternet is http://www.internetbasedmoms.com.If you want to find a portal site on which you can begin doing targetedadvertising, run a search. Because of their high link popularity status, agreat search engine to use is Google.comWhat if, unthinkable though it might be, a portal web site doesnt existthat reaches your target market?The answer is so easy I can hardly believe you would ask. Start one!Internet real estate is still the best buy going. Find a relevant domainname that is available. Register it. Host it. And build it. Shazaam.You are now in a position to portal market.But how do I build a portal?Compile relevant resources for people and build a site around it. Astraffic levels grow you will be able to sell advertising space. Butremember that whether the portal site itself ever actually turns a profit ornot, it is still the cheapest and most targeted advertising space available.What are the added bonuses for setting up your own portal site to use as amarketing tool?Much like publishing an ezine or writing articles, you are continuing tobuild yourself as a leader and knowledge base in your field. And that isprobably the most powerful marketing of all!

About the Author

Shannan Hearne-Fortner is the President and Wizard ofhttp://www.SuccessPromotions.comMarketing Your e-Business Better through creative marketing and knowledge.Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. YourMarketing.