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Search Engine Optimization or SEO, has a bit of a reputation for having a lot of hype or scams associated with it. Why?Well, particularly because people want the results of what the service does, which is rank your website very high and in prominent ranks within the search engines.The following are the most common scams within the SEO industry, the amounts within the titles can be any amount, so I have inserted an "X" to signify the numbers.Ok,...SEO Myth #1 -- "If You Build It, They Will Come..."Did you see the movie "Field of Dreams"? Well, this is very much like it.You develop a site or pay someone to develop one for you. And after its all finished, you tell all your friends to go look at it. However theres only one problem, the only ones that have looked at it are your friends who you told to go look at it.Heck, its on the World Wide Web, the whole world should see it. Right? Wrong.Having a website, doesnt simply "automatically" alert everyone togo see it. People dont just start "showing up" on your site, justbecause it is YOUR website.If you want to have visitors to your website (and, hopefully, youdo), you have to take ACTION and do things for it to happen. a.k.aAdvertise. You have to get the word out, about your site. And if done correctly Search Engine Optimization will position yourwebsite correctly on the search engines under the your appropriatekeywords and people will come.SEO Myth #2 -- "Get A Guaranteed #1 Position In XX days/weeks..."This has got to be one of the worst claims ever, and the most usedscam with the engines of all time. Im sure youve seen it titledthis way or a variation thereof.See, the engines constantly change and alter their "rules" or"algorithms" to which and how they rank websites. So, constantlyhaving a site ranked #1 is almost impossible, as we dont know howor when these rules will change.But the twist to this Myth is that getting a #1 position is easy,however, its usually only for keywords that will not do you anygood, or keywords that people are not searching for.So, whats the good of having a #1 rank for keywords that no onesearches for? There isnt one. For those unaware its like; "WOW #1in the search engines!!", however, its not bringing you anytraffic, since it is a very UNcommon keyword phrase.Being #1 with very common searched for keywords and phrases is whatSEO is all about. And this is where the fierce competition in thesearch engines are.SEO Myth #3 -- "Submit To X,XXX Search Engines..."Now, this may sound good at first, but the search engines that yoursite are submitted to, no one knows about or knows anything aboutthem. So what good are the submissions?And as above they wont bring you any traffic, as no one knows aboutthem.Most or all of these search engines are too obscure and are"unknowns", and they arent being used much, if at all. So, addingyour website to a directory or search engine database of some45,000,000 web pages or more, is no good.And good luck in trying to find your listing, it would be likelooking for a pebble in the ocean.Most of these search engines are called FFA, free for all, websitesand used almost exclusively to sell space. SEO Myth #4 -- "Email To XXX,XXX People..."Im sure you have received junk email in your inbox, commonly knownas SPAM, or "Unsolicited Commercial Email", or UCE, is what thismyths all about.A company promises to promote your website in an email that will besent to "10 MILLION people", or some ridiculous number like that.However theres only one problem - People hate getting your emailand wont read it!These services or individuals simply send, more like, blast your adto a list of some XX,000,000 email addresses they have been"wrongfully collected". Collection of these mails are commonlycalled "harvested" from the internet without the owners permission.So, dont waste your time, and I strongly urge you not use thesecompanies or services, as your reputation could be severly damaged.On the other hand, done properly, email marketing can be very rewarding. How?Reputable email marketers use true "opt-in" email lists which can result in a very positive sales boost. An opt-in list are when people legitimately sign-up onto your list or the Reputablecompanies list, which your email will be sent out too.So, email marketing DOES work, if done correctly!!SEO Myth #5 -- "XX,000,000 Guaranteed Hits For Only $39.95,..."With this one, a company registers or inserts your ad onto theirnetwork of sites and your ad then is displayed on a pop-up or pop-under ad inside their network.So, for example, your ad may be about how to write an ebook thatspopping up on a site about...oh I dont know,... on a sex site!Thats the relationship,... there isnt one!!But here is another problem.Your website legitimately appears in a window that pops up underneath the main browser window, now if someone has a pop-up blocker, your ad will be blocked or ignored and therefore neverseen!Just for your interest sake, approx. 2/3 of all pop-ups are nowblocked, and this number is growing more and more as more people getand are aware of anti-popup software.Search Engine Optimization or SEO, is an acquired skill there is nodoubt about it. There are several reputable and honest courses andplaces online to which you can take courses to develop and learn theskills needed to place your sites high in the engines. And just likewith other products and services online there are people that setout to down right deceive and scam other people on purpose, for aneasy buck.I of course cannot watch over you, my subscribers, although it is myaim, which I try my best at, to educate and assist my subscribers inanyway I can to help them online, to make them aware of these"people", (to put it nicely).So,.. about all I can say now is, research any company you intendto deal with online,... and if it sounds to good to be true, itusually and probably is and, therefore run as fast as possible inthe other direction. :)

About the Author

Burke holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He regularly publishes The ACE! ezine newsletter, in which he shares his experience, methods, and knowledge with others. Burke can be contacted by his main website AltaCanWeb.com or at The ACE! ezine newsletter.