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Have you tried to get your site listed on a search engine andended up lost in a sea of red tape? Have you paid a lot of moneyto have your site listed only to get little or no response?Dont give up. You arent alone, in fact there are thousands ofothers out there asking the same questions you are. How do I getlisted on a search engine? How do I make sure that my site ishighly ranked? The inner workings of search engines can be asmysterious as a masonic temple ritual, but you can side-step thehassle.One way to circumvent the agony of submitting and resubmittingyour site to search engines is to go with a pay-per-clickprogram. These simple and effective programs, as well as similarpay-per-impression programs are offered at several search enginessuch as AskJeeves, Google, Goto, and NetFlip.A pay-per-click system is a search engine ranking system which isbased on bids. You choose a search term or terms, and then bid acertain amount of money, which you pay each time a net-surferclicks on your url. When a search term is entered, all of thesites registered with that term are displayed in order of bid,highest to lowest. The bid list is available to all whoregister, so you can decide where you will be ranked, based onhow much youre willing to spend. Really common terms are moreheavily used, and therefore more expensive. Ive seen somebusiness search term bids go over a dollar per click, so this mayprice you out, but you should try to list with at least one ofthe more common terms, even if you dont rank in the top ten oreven 20.It definitely pays to be creative here, too. If you can think ofa new, fresh term that hasnt been used much or at all, you canend up at the top of a list. You dont want to get too obscure,though, or your site may never be seen. Try just tweaking themore common phrases associated with your business, and alwaysmake sure you have a succinct, descriptive title which is relatedto your search terms.Another effective way of getting seen on the search engines isthe pay-per-impression system. This is a new system, and is verysimilar to pay-per-click. Rather than paying to be listed as asearch term result, you pay to have a banner ad run on the samepage with a list of specific search term results. You pay eachtime a page with your banner is viewed, and the rates are usuallyper thousand views. This costs a lot less then pay-per-click, andstill manages to get your business seen by a lot of people.AskJeeves and Google are currently offering this service, andpeople who are using it are meeting with great success.So you see? You can use the search engines to your advantagewithout being a genius. With pay-per-click and pay-per-impression you can make sure that your site gets seen. All youneed is a little creativity. Theres money to be made out thereif you just know how.

About the Author

Alvin Apple helps everyday people start businesses they willenjoy. Then he teaches them how to succeed. Read all hishelpful strategies at http://AlvinApple.com Reach Alvin at801-328-9006 or alvin@drnunley.com.