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Turn Prospects into Buyers
 Category |
: Web Development |
 Times Read |
: 55 |
 Date |
: 13 March 2008 07:00 |
Article Title: Author Name: Leva DuellCopyright: 2002-2003Email: webmaster@profitablewebstrategies.comWord Count: 369 wordsCategory: Internet Marketing/ Web Design/ Internet/URL: http://www.profitablewebstrategies.com/return.htm Reprint Instructions: This article may be reprinted freely with bylines and URL.~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ by Leva DuellCopyright: 2002-2003It may take 4 to 7 visits before your web visitors buy from you. New information, regular changes, and updates keep visitors coming back to your web site. As your visitors develop confidence in you, they will be more likely to buy from your products or services. Follow these tips to keep prospects coming back, win their trust, and increase your online sales.Capture your visitors email addressCollecting email addresses is essential to staying in touch with your prospects. Provide a free report or subscription to your ezine (electronic newsletter) to capture your visitors email address. Follow up with ezines, offer more valuable information to establish credibility, inform them of whats new on your site, and invite them to return to your site.Provide valuable information and benefitsIf your visitors dont see anything that interests them, they will go to your competitors and may never come back. If you provide plenty of valuable information and benefits, they are more likely to bookmark your site and come back later.Update regularlyStudies show that people spend more time at a site that changes regularly.1. Make changes and provide new, original, and useful content often. 2. Update your web site at least once a month, even if the changes are minimal. Make small changes, e.g. updates, new articles, a tip of the week.3. Keep all information current.4. Indicate the items you updated.5. Mention that you are continuously adding new information.6. Ask visitors to bookmark your site and come back for new information.Content that attracts prospective buyers back to your site1. Updated information (e.g. industry information).2. Timely information (e.g. events schedule, class schedule, articles, tip of the day/week).3. Updated product (e.g. latest edition of your book, updated virus software).4. New product (e.g. new software demo).5. Quality freebies (e.g. free reports, tips, and electronic books; free pictures and graphics; free samples, book excerpts; free templates, software, sounds, and videos.6. Go to this resource page to see more examples of freebies at http://www.FiveStarWebDesign.com/links.htm.Provide valuable content and update your site regularly to gain your visitors trust, keep them coming back, and turn them into repeat customers.
About the Author
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Web design built on proven marketing strategies! FREE monthly ezine "Web Profit Strategies" provides powerful, non-techie web design and marketing strategies to increase your online profits. Subscribe and get a FREE report, "10 Easy Ways to Boost Your Online Sales." Send email to: mailto: subscribepws@profitablewebstrategies.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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