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Unfolding the Alexa Mystery!
 Category |
: Web Development |
 Times Read |
: 34 |
 Date |
: 13 March 2008 16:14 |
Copyright Bill Vannot - All Rights Reserved http://www.successful-marketing.com====================Is it essential for marketers to understand how Alexa ratings work? Are they important to the success of your e-business? Keep reading!Alexas aim appears to be ranking every website on theinternet, noting how much traffic each gets. The lower yourAlexa ranking is, the more traffic your website, supposedlygets. The ideal situation would be if Alexa would rank youa number "1". ( This could mean that your website gets moretraffic than any other website in the world. )In order to understand why the rankings can sometimes appear confusing, youll need to understand how Alexa gets the data it uses to create rankings. In brief, Alexa has a free toolbar thats downloaded and installed, within an Internet browser. This reports back to Alexa, with details of every website you visit. It enables Alexa to use this information to see just how many users are visiting a given website.The problem is that not every internet user has the Alexatoolbar installed. Estimates are used here. If you have awebsite that pulls in higher than average numbers of Alexatoolbar users, youll gain a lower Alexa rating. Could itbe that Alexa doesnt make allowances for their toolbar users visiting certain types of websites, more often? Yes,it can be confusing.The question to ask yourself is this:Why worry about having a low Alexa rating if youre notmaking any sales? There are positives to the Alexa serviceso it can be worth your time to install the toolbar. Thetoolbar gives an idea of how busy and popular a website is. This can be helpful when deciding on e-purchases.Dont fully depend on Alexa as a measuring stick of how well your website is doing. Watch traffic numbers and sales conversion rates. Build your e-business for sales. Go aheadand take a look at Alexa. You just might decide to installthe toolbar: http://www.alexa.com-----------This article may be reprinted freely as long as thereference box remains intact.
About the Author
Bill Vannot specializes in branding Businesses witharticles, even if you cant write! Find out what a GhostWriter can do to help you brand your e-business identity!http://www.flashyads.com/boohoo.html
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