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The biggest problem Ive always had promoting my web site iskeeping myself focused. After all, what should I be doing?Publishing my own e-zine, placing classified ads, lookingfor link exchange partners, writing articles... My head isbeginning to spin just from trying to list all the promotionstrategies available today!But when my friend who is just putting her professionalpractice on the Internet asked me, "Milana, what shouldI do now?", it all became very clear: dont spread yourself thin. Choose up to 2 ways to promote your web siteand do it for at least 1 month to see if its effective.I wrote a brief plan for her to follow this month and Iwanted to share it with you. This strategy focuses onwriting and thankfully most professionals - coaches,consultants, writers and speakers - are very good whenit comes to communicating thoughts on paper. You must set aside approximately 3-4 hours aweek (which is nothing compared to how much time most onlinebusiness owners spend) and stick to the plan.Do not try to implement any other strategies at this time.If you get an idea, write down and try it later. If nothingelse, this plan will surely bring your site steady growingtraffic. Ready?1. Create a simple 2-5 page web site. Use an easy-to-useweb page editor, such as free Netscape Composer availablefrom Netscape web site. Place your sales copy on the mainpage, and use other pages for information about you, yourother products and whatever else you would like yourvisitors to see.IMPORTANT: for this strategy, please, offer something freeon your web site via an autoresponder. Use GetResponse.comto be able to automatically follow up with people whodownload your free gift.Since this promotion strategy will generate a good amount oftraffic to your site, you MUST capture your visitorse-mails or else you will waste all this traffic. Mention tothem that you will be sending occasional mailings and thatthey can always leave your list.2. Add TITLE and META tags to your web pages and submit themto major Search Engines. Make sure these tags are short andmention only whats relevant. Ask yourself, what word orphrase would I type in the Search Engine if I was lookingfor my product?Below is the list of "Submit Site" addresses for most ofthem:http://home.lycos.com/addasite.htmlhttp://www.altavista.com/sites/search/addurlhttp://www.google.com/addurl.htmlhttp://www.excite.com/info/add_url_formhttp://www.northernlight.com/docs/regurl_help.htmlhttp://www.directhit.com/util/addurl.htmlhttp://www.alltheweb.com/add_url.phphttp://hotbot.lycos.com/addurl.asphttp://www.anzwers.com.au/cgi-bin/print_addurl.pl3. Locate up to 20 e-zines that target the same audiencethat you are. Make sure they accept articles. Create atext file and record their e-mail address (where you willsend your articles), e-zines title and publishers name.TIP: If you want to save even more time in the long run,enter all this data into a mailing list program so all youwould have to do is click "Send" button and your articleswill be sent to everyone on the list.Now your web site is set up and the promotion strategy is inplace. The rest of the plan will have to be implementedweekly to be effective.4. Write one quality and informative article a week ofinterest to your target audience and do the following:- Add a resource box to the article about you & your product- Add TITLE and META tags to it and submit to Search Engines- Post your article on your web site for content - Submit it to the e-zine list you generated earlier - Submit it to article directories and listsHere is the list of most popular article directories andlists:http://groups.yahoo.com/group/article_announcehttp://groups.yahoo.com/group/Free-Contenthttp://www.ezinearticles.com/add_url.htmlhttp://www.AuthorConnection.comhttp://www.internetclinic.org/contact/sub-article.htmhttp://www.netterweb.com/articles/articlesubmit.htmhttp://www.webpromote.com/suggest.asphttp://makingprofit.com/mp/articles/submit.shtmlhttp://www.mediapeak.com/internetmarketingarticleindex.htmhttp://www.articlecentral.com/suggest.asphttp://www.certificate.net/wwio/auto5. Locate up to 3 popular forums where your target audiencehangs out. Post replies to their questions up to 1 hour aweek. Leave your web site link (or specific article link)behind so people know who you are and why they should listento your advice.Follow this plan for at least 4 weeks. Make sure yourarticles are of high quality and offer a solution to aproblem that you target customers might be facing. If youarticles are published, expect increase in traffic to yourweb site. And your freebie should take care of capturingyour visitors e-mails.Your follow-up messages should introduce your products orservices. As always, make sure your subscribers can leaveyour list at any time.

About the Author

Milana Leshinsky is a professional web developer,and the author of web design manuals for beginners: "Create Your First Business Web Site in 10 days"http://www.firstbusinesswebsite.com/?a-consultants"Mesmerizing Website Power"http://www.instantwebanswers.com/?a-consultants