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Almost every day I hear from somebody with a web site that isntselling well. "Can you please take a look and let me know whatwere doing wrong?" they ask. Sometimes their product isnt verygood. Other times their price is wrong. But more often thannot, the problem is with their web site copy.People have really gotten the hang of creating fine graphics.Many sites have killer logos, delicious product photos, andclever drawings. But where is the copy?Most sites that arent doing their job have a complete lack ofgood, clear, easy-to-understand copy. While the Internet haslots of eye-catching graphics, its still media that delivers itsmessages through writing and reading.Use these tips to make your web copy effective and your web sitesell:1. Start with a headline that talks about THE VISITOR. Yourheadline should include something in the customers life. Thatis the only way to get their attention. Once your headline getsattention, its a snap to get people to read deeper into yourcopy."YOU Can Save $1000s With This Simple Improvement""Stop Hurting! Affordable Supplement Reduces Discomfort""When Will You Have Enough Money To Live Right?"These headlines talk directly to a pressing concern the targetreader has. If you need to save money before you can earn aprofit, or your back is killing you, or youre tired of scrimpingby every month... these headlines would get your attention andmake you READ.2. Use one easy-to-read paragraph at the top of your page tosimply explain what you do and who you do it for. Im blown awayby the number of sites that make you guess what they do. Youhave to read through three links before you find out, and eventhen you arent sure.Nobody but your mother is going to have the patience to hunt forwhat you can do. Most people click away within 3 seconds if theycant figure out what you can do for them.4. After a few short introductory paragraphs, list your productor services features in bulleted style. Connect each featurewith the benefit it gives the customer.For example, if I were to list the features of this article theymight look something like this:* Quick to read--Improve your sites selling power in just 5minutes.* Headline secrets--Find out how YOU can grab readers and makethem read your offers.* Intro paragraph--Learn the easy way to start your web page sopeople dont click away.Most of us are a bit slow to explain the benefits of ourproducts features. We figure anybody would automatically knowthat a "Rolo filter 2002" will improve gas mileage. But thatsassuming too much. Most visitors DONT know how your product canhelp them. You have to show them how it helps AND make sure theyunderstand its meant for someone like themselves.5. Use words to paint two pictures. Your first word pictureshould be of how bad the readers life is. Describe the problemhe has, then show how things will get MUCH WORSE if he doesntfix them.Next paint a word picture of your customers life AFTER they useyour product or service to SOLVE their problem. Describe howmuch easier, more productive, less stressful, and satisfyingtheir life will be with your product.People may not remember all your features, but they will neverforget the picture your words painted in their minds.

About the Author

Keller Flynn is a big fan of the Incredible 900 Word SalesLetter. It pulls you in with a great headline, then keeps you onthe site until you buy. For a limited time, get your ownoriginal professionally written 900 Word Sales Letter at a low,low price at http://WhizLetter.com Reach Keller atmailto:keller@WhizLetter.com or 801-328-9006.