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As with good ad copy, all successful headlines are written by following andusing specific formulas. Where do you get these formulas you ask? Ill getto that in a moment. First you must have the information you need to applyto these formulas. This knowledge base is the result of passing informationcompiled and researched from past advertising campaigns, and correctlyapplying this information to the following formulas in future headlines.This "passing of information" is a continual process, passed on fromcampaign to campaign. Each time extracting what you learned from thecampaign before. If you fail to document past successes and failures, youwould be writing your headlines on nothing more than a "trial and error"basis.Since you as the reader and marketer can be from any one of a milliondifferent business categories, I will list several different possibleformulas and hopefully finding the one that applies to you. If you cannotfind one that applies directly to your business, they may still help in your"Headline Writing Skills".Although having a successful headline is 75% of your goal, you still musthave good copy to go with it. But today we are focusing on the headlineportion. If you dont have a killer headline, your copy, no matter how goodor bad, will never be seen.Headlines are used to get a direct response from your reader. You are tryingto invoke a "snake bite" like reaction. You either grab them or you dont.In writing direct response Headlines you are not trying to build arelationship or bond with your reader. You want their attention no matterhow much their brain is saying to their eyes, "dont stop", you must beatthe brain at its own game. You must say it that much louder and be thatmuch more convincing, "STOP", "LOOK AT ME"!Ok, Im going to give you some well known "eye stopping" headlinetechniques.1) Power WordsFor a reference list of the best Power Words checkPower Words are your most important factor in writing Headlines. Without"Power Words" and "Power Phrases" you have little chance of headlinesurvival.2) Testimonials in Headlines:"I was down to my last cent, but now Im making $1000 a week""This is how I became a successful in Direct Marketing""I needed extra money, now Im making more than I ever expected"3) "Testing Your Reader"Vanity and Superiority are strong marketing and sales tools. Testing is butone use of these universal qualities:"Pass this test to qualify""Can you pass this Small Business Survival Test?""If you pass this test, your dreams can come true"4) "One and Two Word Headlines are Attention Grabbers!"Examples of one-worders:MONEYFREECASHOPPORTUNITIESHOMEWORKERSEARNSUCCESSPROFITSExamples of two-worders:MONEY MAKERSFREE SAMPLEINSTANT CASHUNLIMITED OPPORTUNITIESHOME WORKERS WANTEDEARN MORESUCCEED NOWINSTANT PROFITS5) The "Dont Buy" TechniqueThis headline is effective because you are telling the reader somethingtheir eyes dont expect to see. Dont Buy?"Dont waste your money, Read This Report First""Dont buy ......, until you have seen our prices""Dont spend money needlessly. Get The Facts First"6) Speak to the Reader, not at the Reader"Ill train you to be a success""If you follow my program, Ill help you to success""They thought I was crazy, after reading this, will you"7) Specific Targeting"Attention: Stay at home mothers""To Part-Time workers who want to supplement their income""Bread winners, coming up short lately? We can help you"What I have shown you here are the top Headline Writing Techniques, all ofwhich have worked for me in the past. I didnt give this word its duecredit above. Do you know the all time, unbeatable, never-ending winner ofheadline grabbers? Ill bet you do. Of course its the Super Power Word"FREE". This one Power Word is rightly known as the most powerful headlineword past, present and future.

About the Author

"Wild Bill" Montgomeryhttp://www.MakingProfit.comWeve Featured Over 110 Articles in only one issue ofour newsletter. How many do you get in yours?Why Play With Puppies, When The Big Dog Rules!Get The Best In Marketing & Business Information!To Subscribe go to or Email to