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Five Ways to Prevent Costly Bloopers

Kategori  Category : Writing
Read  Times Read : 38
Date  Date : 14 July 2008 07:00
Classic bloopers: In a cocktail lounge in Norway: "Ladies are requested not to have children at the bar."At a Hong Kong dry cleaner: "Drop your trousers here for best results."In a Nairobi restaurant: "Customers who find our waitress rude ought to see the manager."Bloopers are such a hoot - until, that is, your business promotions wind up saying something you never intended and YOU become a laughing stock. Heres how to prevent those little slips of the keyboard from generating giggles instead of conversions: 1. First and foremost, have somebody else read what youve written before it goes out. If you do nothing else to improve your promotions, do this. Youll be amazed at the bloopers and gaffs they catch. Remember, even famous writers have editors and theres a good reason for that. 2. Sleep on it. Few projects are so urgent that they cant wait until the morning. When youre fresh and rested, take another look and start tweaking. 3. Be sure to run everything through the spell-checker, including your email messages. It wont catch everything but it just takes a minute and can save embarrassment. 4. If your background is academic, try adapting your writing style to the web. Just writing more simply can prevent a lot of mistakes.5. Everyone has mental blocks - those words that we just insist on misspelling. Make a list and post it close to your monitor. A visual aid can help change ingrained habits.

About the Author

Suspect your e-content is not working hard enough for you? Heather Reimer writes action-inspiring web content, sales letters, news releases and articles, all at low rates. Get a FREE content analysis report on your site when you request an estimate. mailto:heatherreimer@codetel.net.do

  

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