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Format Each eBook Chapter Before you Write It
 Category |
: Writing |
 Times Read |
: 22 |
 Date |
: 06 July 2008 07:00 |
Judy Cullins c. 2003 All Rights ReservedDo you have a problem creating a focus in your chapters?Does your writing slip around, leaving a muddy path to thegold--your unique, useful message?Format each chapter in your book. Your consistency, yourorganized, focused copy will compel your reader to want to readevery chapter because they are easy to understand.Most writers start writing before they are sure of their eBooksmain focus or thesis. The thesis is your books major answer fora problem your targeted audience has. "Five Ways to MarketYour Book Online" has its thesis built into the title, a definiteplus. You know by the title youll learn five Online marketingtechniques to overcome your problem of not selling enougheBooks.Before you write any chapters except chapter one, make eachchapter title a mini thesis that also answers a part of your wholebooks thesis. for the title "Five Ways to Market Your BookOnline" you will have 5 chapters that all have to do with the title. Lets say one chapter is titled "Market your Book Through FreeArticles."In this chapter you need to sketch out what your format will bebefore you write a single word.1. For instance, you may open the chapter with a pertinentquote."Articles are the # One Way to Promote your Books andServices" by Judy Cullins, Book Coach.You may open with several thought-provoking questions orshocking facts. You may even start with a short story or analogy. Anyopening needs to hook your reader to keep reading.2. Second, you follow the opening with a success story toillustrate how one persons articles brought her new product andservice sales.3. Third, you will offer a section where you give numbers of tips,how tos, check lists, or resources. For instance the heading of, "How to Write a Short Article," or "How to Write A Publishable Article."Sprinkled throughout your chapter you may place author tips intoboxes. You may choose to do the same for related quotes asJulia Cameron did in "Artists Way." Dont add random quotesjust because you like them. Make sure they support eachchapters focus.4. Finally, in the last section of your chapter you may wantto write a simple summary as a chapter review. You may want togive homework or fieldwork. You may call them "Three TakeAway Ideas" To make them yours to brand yourself and your businessuse a key word that refers to your book, perhaps a benefit. One clients title was "The Smiling Owner-How to Build a Great Small Business."He worked the "Smiling Owner" metaphor into his how tosthroughout his chapters.To end your chapter with a bang, you may want to leaveyour reader with questions to ponder or a few lines to lead theminto the next chapter. You may give action steps. Remember, yourtargeted audience wants solutions to problems. Each chapter in yourbook should show them how.Now that you have the format for one non-fiction, how-tochapter, you need to follow the same format for all the rest of thechapters. All chapters except chapter one should beapproximately the same length.Format each chapter in your book. Your consistency, yourorganized, focused copy will compel your reader to want to readevery chapter because they are easy to understand.
About the Author
Judy Cullins: 20-year author, speaker, book coachHelps entrepreneurs manifest their book and web dreamseBk: "Ten Non-techie Ways to Market Online"http://www.bookcoaching.com/products.shtmlSend an email to Subscribe@bookcoaching.comFREE The Book Coach Says... includes 2 free eReportsJudy@bookcoaching.comPh:619/466/0622
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