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How To Make Your Headlines Sell
 Category |
: Writing |
 Times Read |
: 74 |
 Date |
: 09 March 2008 07:00 |
If you want to maximize your sales, then your ad copymust open up with a GREAT headline that declares:"Heres The **BIG** Benefit Youll Get When You ReadWhats Below!"It must GRAB your prospects attention!But it shouldnt sound the same as your competitors ads. On the contrary, it should:- Distinguish you from your competition...- Be specific, not vague....- Be believableIn short, your headline is the "advertisement" for everything that follows. If it doesnt tell your prospects WHY they should keep reading...THEY WONT!In other words, many of the prospects who might have bought from you will move on, leaving you withJUST A FRACTION OF THE RESPONSE YOU *SHOULD* BE GETTING!According to a well-known study, the headline of atypical newspaper ad is read by 5 times as many peopleas the body of that same ad.This is why some copywriters spend as much timeperfecting an ads headline as they spend on the entirebody of that ad. By simply improving your headline, youcan:INCREASE YOUR RESPONSE BY UP TO 500%! WANT PROOF?A full page newspaper ad with the headline "2/3 Bank Financing On Silver And Gold" was generating $50,000 inrevenue for its advertiser.However, when one of my colleagues re-wrote the headline(leaving the body intact), revenue from this same ad exploded to $250,000! Thats a 500% increase! The new headline read:"If Gold Is Selling For $300 An Ounce, Send Us Just $100 An Ounce, And Well Send You All The Gold You Want. If Silver Is Selling For $100 An Ounce, Send UsJust $33 An Ounce, And Well Send You All The Silver You Want."THE INCREASE WAS ENTIRELY BECAUSE OF THE HEADLINE!When your headlines and offers are truly compelling,they can open your doors to a WINDFALL of new business.Theres no sense in settling for a lower response from your advertising dollars than you should be getting, is there?
About the Author
Author Trevor Levine and his expert copywriters beat control letters for Corey Rudl, Mypoints, Aweber, and many others. If your copywriting budget is $1,000+, visit them at www.marketingexperts.com for a free consultation.
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