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How To Write Ads That Get Response
 Category |
: Writing |
 Times Read |
: 23 |
 Date |
: 11 May 2008 07:00 |
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, theyre no different from the lazy employee who does nothing all day but look busy.You wouldnt give him more hours in the hopes that one day something productive will happen. And you shouldnt keep running those name recognition ads in the hopes that one day sales will happen, either. You should fire those non-responsive ads and get some that pull their own weight. Heres how:1.Grab prospects with your headline. The single most important part of your ad is the headline. If yours is the name of your business, you are wasting your time and money by running it. Make it shout about the biggest benefit if buying your product or service, and you could increase response by as much as 300%. 2.Dont talk about yourself. Talk about the benefits your prospect will enjoy by using your product or service. Focus entirely on your customer, not yourself, your history, your anything. Its all about whats in it for them.3.Include a photo. Dont make the photo the entire ad with only minimal copy, but do include one that supports what your ad says. Pictures in ads are like body language: they convey your tone and intention, and if done right add to your credibility. But they do not persuade by themselves. Only words can do that.4.Ask for response. People wont call if you dont ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point.Changing your ads from name recognition to direct response can not only increase your business, they can lower your advertising bill. Because they dont have to be run over and over and over to be effective.So fire your old ads today, and hire new ones that really produce!
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.
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