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Its All About YOU!
 Category |
: Writing |
 Times Read |
: 51 |
 Date |
: 01 July 2008 07:00 |
by: Glenn White
The Hottest Word on the Web
Did you know marketing people and copywriters are developing a science about writing for readers in this new medium called the Web? In fact, they use carefully selected words to catch a readers attention. Here are a few:
- New
- True
- Authority
- Sexual
- Guaranteed
- Bonus
- First
- Quick
- Now
- Catch
- Fast
- Personal
- Spiritual
- Success
- Free
These words are not in any order of importance or frequency. If you have been surfing the Web for any length of time you will see these words a lot. I have intentionally omitted the BIG word on the Web until now. Most web usability experts, agree the word with the strongest appeal is...YOU! Yes, YOU is the hottest word on the Web.
Tune in to WIIFM
You probably dont write ad copy for a large advertising agency but you can still learn from what they know. Its agreed by many marketers that most people are listening to WIIFM in their heads. Whats WIIFM? It means Whats In It For Me? Thats right; people want to know, "What will I get?" out of a large banner ad on a web site or even the little article you worked so hard to write.
People really dont care, and really dont want to know, you spent half the night writing your heart out. They only want to know what they will get out of your article. You need to tell them or you wont get their attention.
Write to Connect
Lets look at how you can write to connect with readers on the Web. Lets take a phrase and rewrite it.
"Writing for the Web is easy once a few things about readers are recognized."
This is not a bad sentence; it just lacks a hook to pull the reader in. The hook is only one word; YOU. Lets rewrite it.
You can write for the Web! Its easy when you recognize a few things about your readers.
Okay, this may not be the greatest sentence in the world. But the question is, Did you feel pulled into the sentence? You probably did because of that one word, YOU. Writing to connect with your readers on the Web means using one word, YOU, repeatedly and without apology.
Remember YOU is, and always will be, important to your reader. Write for YOU and you will connect with your readers. Write to connect with YOU and you will write to inspire sales and your writing career!
Copyright 2002 © Glenn White.
About The Author
Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.WriteToInspire.com
editor@writetoinspire.com
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