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Do you send out press releases? Have they brought youfinancial rewards?If not, you may want to rethink how to write a good one--onethat gets noticed, published, and most important, gets a featurestory. If editors notice and love your press release, they willwant to interview you for a feature story. A feature gets a lotmore attention than a news release.Authors Tip: Editors and radio v talk show producers want andneed human interest stories, and newsworthy stories. You havewhat they need is solutions to problems their particular audienceshave. You have 7 seconds or less to impress them. So write anoutrageous headline. Then, be able to prove it.Examples: The Antidote to Depression is Passion (for bookentitled "Passion at Any Age.") or "Outsell the New York Timesbestsellers Without Breaking a Sweat!" (John Kremers headlinefor his San Diego seminar above, www.bookmarketing.com) or"Dont Drive in Traffic, Dont Look For a Parking Space, DontDress Up and Dont Worry About the Weather!" Teleclass.(Judy Cullins upcoming teleclass "How to Write an eBook orOther Short Book--Fast!" www.bookcoaching.com)Advantages of getting a feature story: You get more editorialspace, worth anywhere from $1500 to over $5000 dependingon which paper accepts you. This "free advertising" is worthseven times as much as an ad because it implies the newspaperendorses you.Bonus Tip: Always ask the interviewer is there is any problemwith putting your ordering information into the feature. Whatgood is a feature if your audience cant get in touch with you?They usually say yes.My Success Can Be Your SuccessThe San Diego Union responded to my press release, "SevenSure-Fire Ways to Sell More Books Than You Ever DreamedOf." They gave me space worth $2000 of ad space this time.Funny, they didnt even interview me. The columnist created herown story. She used this heading: "Workshop Guides NoviceBook Authors." She said that seminar participants could be thenext John Grisham. In bold letters inserted in the column, shewrote, "This workshop covers topics such as how to launch yourbooks first-year sales, how to get free publicity, how to jumpstart a marketing plan and how to sell your book before its evenpublished."The Financial Rewards?My phone rang off the hook for over a week. I took over 100calls, taking reservations. I had far more people want the seminarthan I had room. The rest I invited to future seminars.I collected over 60 email addresses. To each of them I sent mymonthly eNewsletter "The Book Coach Says" with a specialoffer on one of my How to Write and Market Your Books FastKits. I sold each participant a special report for $5, over $300 inall. Other sales amounted to over $300. I was also paid for theseminar by my sponsor. I got four new bookcoaching clientsworth thousands of dollars over the next few months. I got newattendees to my free seminars on book writing--some of whichbecame clients.That year, twenty-four of my clients published their books. They,in turn, told others of their satisfaction. I became a respectedbook coach who attracted through my web site, teleseminars,eNewsletter and clients--many more clients!At the same time, I have created several new books to helpwriters who may not be able to attend my seminars or hire me astheir coach.Take advantage of the press. Write an outstanding, outrageousheadline aimed at the editor. When it sparks an interest you willget your feature story!

About the Author

Judy Cullins: author, publisher, book coachHelps professionals manifest their book and web dreams.Special Offer: Quadruple Sales Kit at "Discounts of the Month"http://www.bookcoaching.com/discounts.shtmlSend an email to mailto:Subscribe@bookcoaching.comThe Book Coach Says... includes 2 free eReportsmailto:Judy@bookcoaching.comPh./Fax: 619/466/0622