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Have you ever read a great classified ad or seen aspectacular web site and wished you had thecreative ability to produce work like that? Chancesare you do have a lot more creative ability than you are currently making use of, it just needs to be unleashed. This then leads to the question, howcan I unleash my creativity?I have always had a difficult time getting thecreative juices flowing. But over the past fewyears I have discovered a couple of techniques that work wonders for me. I didnt invent thesetechniques, theyre not new, but they work. The first technique is a two step process. I startwith a word-association exercise. When Ineed to write a new ad or design a web page, Itake a legal pad or use my word processingprogram and start by writing down a keywordthat relates to the product or service I am working with. Then I write down whatever word that thekey word brings to mind. I write down ANY wordthat pops into my head. I dont reject anything atthis point, the object is to keep the process flowing.After I have a page or two of words, I go to thesecond step. Now I eliminate the garbage words,words that I know wont work in my ad. I use theremaining "nuggets" to start a sentence-associationexercise and continue until all my words are exhausted. This technique may seem like a lot of work, and it is, but I have produced some great ads with it. Plus,most of the time an idea for the complete ad willpop into my head before I have spent too muchtime with the process. Sometimes the idea willcome after only writing a few words in step one.The second technique you may find easier. This is a free-association with other peoples ads orweb sites. Dont misunderstand, I am not lookingat other peoples work to steal their ideas, I use them to trigger ideas of my own. Another way to use this process is to look atsome your own past work. See if you candetermine why a particular ad worked or didnt work. Sometimes this can lead to some amazingnew ideas.Remember, you have a great deal of pent upcreative ability. All you need is the right deviseto unleash it. Try the techniques I have givenyou and let me know how they worked. Myemail address is listed below.

About the Author

Bill Daugherty is the editor and publisher of the marketing and advertising ezine "E-Power Marketing." You can subscribe free at: http://www.freeadsgalore.comTo see Bills latest project goto:http://www.PowerSearchExpress.comTo contact Bill mailto:bill@epower.zzn.com