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(c) Paul Barrs 2002Now this makes me angry!Why do we butcher our profits when selling Online? I cant stand it. How many times Ive seen what looks to be a quality product selling for the stupid price of $9.95 or some great package of products for $19.95 - I cannot count. Are the creators of such products insane? Are they scared that youll not make any sales at all? Just this morning while following posts on a message forum I came across yet another site that sells a terrific range of info products - each which can be bought separately. But this webmaster had bundled them together and was selling them for less than one fifth of what he could get if sold separately. Why doesnt he at least triple his price and sell them for minimum half for the package. Over the past two months Ive made numerous International phone calls to talk with other net business owners who are also feeling frustrated. Because of the nut-crackers out there who butcher prices, we all are suffering. Think about it people - lets look at the math. Lets use a product example of an incredible eBook called "Widgets Unlimited" (yes its fictional) Its easily worth $150 - this is hot and has the references to go with it. However, the webmaster sells it (or a re seller ever worse) for the all time low price of $14.95 (and dont laugh - this happens) He (or she for the ladies) sells 500 copies in the first month. $14.95 x 500 = $7,475.00 Now thats not bad, wed all like to be doing that right?But lets assume that the sales copy is great, the book is fantastic, people are raving about it all over the net. So the price becomes $49 and he (or she - although its usually guys that do this stupid thing) only sells half the volume. $49.00 x 250 = $12,250.00 Thats fewer products for more income. Less customer returns (if any), less download problems, less browser based problems etc. Win win. How about if the owner of the book did the right thing in the first place and sold it for $99.00. But understanding that the price is higher, he only sells one third of the original volume. $99.00 x 166 units = $16,434.00 Can you see where this is going? ======Side Note:====== Hey, We all know the argument "But what if because its cheaper more people buy? Surely the volume will make the extra profit?"OK, lets take a look at it.At $99.00 you sell 166 units for $16,434.00So using the original price at $14.95 youll need to sell 1,100 of them to make the same amount of money.Now, unless youre a top market with substantial previous experience, that isnt going to happen.And if you are a top marketer with the experience to sell 1,000+ books in this fictional month, then with your credibility, people will still pay at least $37.00 for your book which would be $40,700 for the same amount of work======End Note:====== For goodness sake owners, authors and writers - stop shooting yourself in the foot! And for those of you who sell resale rights products (stop trying to "give it all away" - you are the one loosing money! And for those of you who create and sell resale rights products - PLEASE sell by licence to a profitable price marketplace. Dont let people butcher and degrade your work by selling your $99.00 product for $14.94 - its hurting you as well as us. Please. Over the past twelve months Ive increased the access to my training site four times. Originally it was $49.00 (I fell into the trap). Now its over $300.00. Guess what, I have more people register and join now than I did at the lower price, but even if I didnt it would still be worthwhile. You can do the same - just believe in your products and services. Between us, we can bring some profit back into the Online Market.

About the Author

Paul Barrs has compiled a new Free eBook titled"Make More Profit". In it you will find articlesfrom some of the Nets Top eBusiness people, showingyou how to Make More Profit in your Internet Business.Download it Free from: http://www.paulbarrs.com/profit.htm