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The most important sentence in any article is the first. If it doesntinduce the reader to proceed to the second then your article just died. Still with me? Good, lets look at powerful writing concepts: Simplicity Lack of clutter Brevity Style. These will ensure your articles live long enough for you to retire, collecting the pension theyve earned.Maximum Simplicity:------------------The secret of good writing is stripping every sentence to its cleanestcomponents. Each word serving no function, drop it. Every long word that could be shorter, make it so. Frequently the higher the writers education or rank the worse their addiction to unnecessary words. Thisaffliction is not recent. In 1942 a Presidential senior staffer wrote concerning the blackout required by war-time conditions: Such preparations shall be made as will completely obscure all Federal buildings and non-Federal buildings occupied by the Federal government during an air raid for any period of time from visibility by reason of internal or external illumination.Roosevelt suggested: Tell them that in buildings where they keep working to put something across the windows.Minimum Clutter:---------------Fighting clutter is like fighting weeds - the writer is always slightlybehind. New varieties sprout overnight and by noon theyre part of everyday speech. Nixons aide John Dean said on television during Watergate, "at this point in time". By next morning this had replaced the word "now" in the American language. By sunset it had spread across the English speaking globe faster than a Love-Bug virus!Word meanings get twisted creating more clutter. It seems that today people always "address" things instead of actually dealing with them. "Experiencing" is another splendid example. Your dentist may ask if youre experiencing pain. What hed say to a five year old is: Does it hurt? Any doubts which is most effective?Brevity:-------Mark Twain: Had I more time, I should have written less. Enough said!Specific Style:--------------Few of us realise how badly we write. First its essential to strip sentences to bare bones, ensuring removal of all surplus baggage. Onlythen can we consider style - that with which we to seek to charm ourreaders.Style is where we focus our words on distinct audiences. Here the sonnet and the recipe part company. Though going their separate ways,they must still share the same powerful common ingredients.Get excited:-----------If theres no enthusiasm in the writer therell be none in the reader!Allow your writing to get emotional - let your readers know youre keen. They may disagree strongly with your views but at least theyll read them. Boredom - and your writing has just committed suicide!Adverbs:-------Most adverbs are clutter - effortlessly easy - myself personally - dontsay that the radio blared loudly - blared means loud, how else can anything blare? Virtually unique is like saying somebody is virtually pregnant. Either they are or theyre not! Virtually shouldnt get a look in!Noun Breeding:-------------Why is it nobody goes broke these days, they have money problem areas. It no longer rains, we have precipitation activity or thunderstorm probability. Get real - say what you mean - simply.Credibility:-----------Credibility is as fragile for a writer as for a politician. Dont inflate anything. Get caught in a single bogus statement and everythingelse you write will be suspect. Dont do it.Contractions:------------Your style will be warmer and truer to your personality using contractions such as "Ill" and "cant". Check if your style is stilted by reading it out loud - to your spouse or to your dog. Which doesnt matter. Youll soon pick up the style in your voice - does itwork for you? Does it flow, does it sound right? If not, do it again.Paragraphs:----------Keep them short. Writing is visual. It catches the eye before it hasa chance to catch the brain. Short paragraphs put white space aroundyour writing and make it look inviting. Long chunks of type can discourage readers from even starting.Rewriting:---------Youre going to hate this one! Rewriting is the essence of writing well. Its where the game is won or lost. We all have emotional equityin our first draft; we cant believe it wasnt born perfect. The oddsare it wasnt. Read it again tomorrow. Consider Mark Twains comment about brevity. Use what time you have to distil your words to the potency of good whisky.Go with YOUR flow:------------------Theres no subject you dont have permission to write about. Ive readarticles on fishing, flying, football, pistons and perfumes. Plus dozens of subjects in which I thought I had no interest. People often avoid subjects that are close to their hearts, assuming readers will think them "stupid".No area of life is stupid to someone who takes it seriously.Follow your fancies and youll write well. Apply these powerful principles - and youll do it even better! Youll engage, enlighten and entertain your readers. This is all they will ever ask of you.

About the Author

PETER DE PRADINES is OEO (Only Exec Officer :) of the HiperNet Group: http://GoCritique.com On-line peer-to-peer free site critiques. http://Protiques.com Professional critique assessment services. http://Teekers.com Discussion forum for the critique community. http://4SiteJournal.com Weekly newsletter on web design & tips.